As the most anticipated time of the year approaches, OE welcomes Hari Raya with a collection inspired by akar—the root. More than just a motif, it embodies the essence of home, heritage, and reconnection, seamlessly woven into every piece.

This Raya 2025, OE invites you to return to where it all begins—to our roots, to warmth, to family. A time to reconnect with loved ones, where laughter, love, and sincerity feel most profound.

Like the roots that anchor a mighty tree, our bonds ground us, giving us the strength to grow and weather life’s challenges. No matter how far we go or how strong the winds may blow, we stand firm. Because our roots hold us together.

Inspired by Roots: The Foundation We All Need

In the fast pace of life, home remains a part of us. Like the unseen roots of a tree, it continues to nurture, support, and shape us, even from afar. As humans, we too need a strong connection to our roots; our family. They shape our upbringing, guide us through life, and remind us of who we are.

Through life’s storms and passing rains, whether gentle drizzles or heavy downpours, a strong foundation keeps us standing tall. Just as roots sustain a tree, our connections ground us, offering strength, resilience, and unwavering support.

Nothing fills the soul quite like a comforting meal at home, a heartfelt conversation with parents or siblings, or the simple realization that these are the purest forms of support. In moments of uncertainty, it is our roots that fuel us, anchoring us in love, wisdom, and belonging.

For OE, rooīг mean staying true to where we come from: Indonesia. This collection uses traditional Tenun fabrics, handcrafted by Indonesian artisans. Every piece is a reflection of local craftsmanship and heritage. Wearing this collection is more than just embracing style; it’s a journey back to your roots, to the essence of Indonesia itself.

4A Timeless Tribute to Tradition

This year’s collection is a tribute to that enduring love. Crafted from the finest Jepara tenun, OE worked closely with skilled artisans to create signature akar motifs, skillfully woven into every piece. The collection features 2 key fabrics:

• Upgraded Jepara tenun, designed to be light, breathable, and comfortable for Hari Raya gatherings.
• Cotton jacquard, a sophisticated and versatile fabric adorned with akar

patterns, perfect for both festive and everyday wear.

Bringing back beloved silhouettes, the collection includes the Danya Top, Aleena Tunic, Lingga Dress, and Drini Skirt; reimagined with refined details and elevated craftsmanship.

A New Chapter: #OEatPlazaIndonesia

As we celebrate our roots, we also welcome a new beginning. OE proudly opens its flagship store at Plaza Indonesia, Level 4, #029B. A milestone that brings Indonesian heritage closer to a global community.

More than just a retail space, the new flagship store offers a multi-sensory experience that immerses visitors in OE’s world. Thoughtfully designed interiors create an inspiring atmosphere, adorned with empowering quotes that uplift and resonate. Soft, comforting music fills the space, evoking a deep appreciation for Indonesia’s rich culture.

To mark this special milestone, OE also partnered with Alt Perfumery to create a signature Linen Spray product—infused with the delicate scent of Madinah’s rose. A grounding yet uplifting aroma, bringing the warmth of home through the essence of Madinah.

Customers can exclusively shop the OE Raya 2025 collection at OE Flagship Store Plaza Indonesia and enjoy a special Gift with Purchase (GWP)—a heartfelt keepsake crafted by the OE team.

Through this collection, we hope to inspire our customers to stay grounded in strength, reconnect with their hearts, and move through life with confidence; carrying the enduring power of their roots with them.

The Raya 2025 collection will be available exclusively at OE Flagship Store, Plaza Indonesia, starting Saturday, 22 February 2025. It will then be available online starting Sunday, 23 February 2025, and at all OE Flagship Stores (Kemang, Ashta, Tunjungan Plaza) & OE Pop-Up at Sarinah from Tuesday, 25 February 2025.

---